SOCIAL

Social or content overlaps many of the disciplines you’d find in a traditional agency. It’s not just the ideas that are generated here, but what channels they sit on, what format they appear in and how audiences are going to find them – so a mixture of strategy, creative, production and media. Content Strategists usually have to do all these things in one day. So they tend to come from mixed backgrounds, like journalism, PR or sometimes broadcast.

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 Merging content direction with creative direction.

Merging content direction with creative direction.

 Developing a content marketing strategy.

Developing a content marketing strategy.

 Best in class for branded content.

Best in class for branded content.