ACCOUNT HANDLER
Account Handlers conduct and drive the process to ensure smooth delivery on time and on budget.
An Account Handler holds an overall picture of the account and understands the client’s business, and business objectives to give input on strategy and creative.
He or she is not responsible for doing everything, they are responsible for making sure everything gets done.
Click on the links below to find out more.
Cannes
The art of account planning
Advertising Age
The IPA – even if you aren’t a member lots of stuff you can access here. The foundation course is a great introduction to the discipline but you’ll need to be in an agency to do it.
Hey Whipple Squeeze This
Contagious
The perfect pitch
Campaign
Mashable (advertising section)