In the UK, advertising creatives tend to work in teams, made up of an art director and a copywriter. For the most part the two jobs are the same, it’s about coming up with great ideas, but, as you’ve no doubt figured out, when it comes to crafting the words that’s the job of the copywriter. The art director’s job is to make the piece look fantastic. Often they will have met on one of the many advertising courses available.
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