Print Producers primarily work with photographers and illustrators to make still advertising imagery.
Once the creative teams have come up with the concept/idea, the job of the print producer is to turn these ideas into reality. They research the right photographer for the job, work out the budgets and make sure everything goes to plan on the shoot. They must be good organisers, creative problem solvers and can think on their feet as productions can sometimes be unpredictable!
There are no higher education courses in production as such. Most come from creative courses then internships or junior positions within agencies or production companies.
Links coming soon.