Advertising photographers come from all backgrounds, some go to art college or university, then work as assistants to photographers to learn their craft and build up a good contacts list. Others create a portfolio by themselves and knock on doors while building up a good social media presence.
Either way you will need a portfolio of work to show Art buyers, Producers and Creatives so they can see what drives you creatively and to understand your style and how you work. It takes a while to get established so patience is needed while you build up your contacts.
Once offered a commission you will work to a brief with the agency creatives to bring the idea to life. You will also collaborate with the agency producers and the wider teams to include models, hair and make-up artists, stylists, set builders etc. to produce the final images.
Most photography courses now offer modules on the business of photography which will help you to build up your network and teach you to quote and pitch for work effectively. Collaboration is the key, so meeting people to help you build up creative relationships is important.
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